The REN Group

1

Boot Camp

Focusing on content, we work with you to define your niche in the Chinese social landscape and determine which platforms are best for you.
Ren Lab

We screen all your past content to identify your best work before we customize it for Chinese platforms. We then repurpose it and live test it to determine which aspects the audience engage with most.

2
3

Ren Community

Our community of talent creates all sorts of hyper-engaging content for our clients globally.

We’re experts at tapping into consumer passion moments to fuel engagement and amplify brands’ influences.

We know that matching a brand’s identity with a content creator’s personality is an art, and we know it’s optimized when it’s closely analyzed.

Community Management

We help to build hyper-engaged and organic fan communities.

Merchandizing

Our experienced design team helps to turn fans into consumers by creating merchandise such as bespoke clothing lines.

Business Development

We target and develop relationships with suitable brands for our creators. Our expert brand relationship team help to elevate the value of their content.

THE BEST BITS

NO EXTRA WORK

There’s no need to produce new content specific for Chinese platforms. We analyze, tailor, test, publish and promote existing content, ensuring it will perform well on Chinese platforms.

YOU OWN YOUR CONTENT

We don’t own your content or channels. We just help you to manage them.

CREATIVE FREEDOM

When you work with us, you keep full creative control over your content.

ENJOY THE MONEY

You enjoy the incremental revenue once the account is ready for brand collaboration.